Built by pest control veterans.
In early 2020, a group of pest control professionals got tired of watching deals fall through because of bad proposals and missed follow-ups. So they built something better.
Milestones
Eric Fletcher seeks to build better proposal and service agreements for the Pest Control industry. He seeks out partners Darren and Nick to bring his vision to reality.
Showcase debut at PestWorld Boston — industry validates the concept.
Beta launch; first paying customers onboarded. Growing every month.
Team expands with Customer Success and Implementation specialists.
Hundreds of pest control companies trust Smarter Launch to run their sales.
The best is still ahead. New features, new markets, and a whole lot more companies about to launch smarter.
Combined 75+ years in pest control
Cody Smith
Second-generation pest control owner, former AZPPO President, and 20+ year industry veteran. Cody built his father's company from a one-man show to multiple technicians and thousands of accounts.
Nick Routsong
Experienced software architect with 20+ years building products across multiple industries. Nick leads the engineering team behind the platform.
Darren Hunsaker
Co-founder of Smarter Launch and former multi-location PCO. Known as a FieldRoutes expert, Darren brings deep industry expertise and a passion for using technology to help pest control companies scale.
Eric Fletcher
Owner of Eastern Arizona Exterminating for 15 years, completing five acquisitions before selling in 2020 to focus on Smarter Launch. Eric brings firsthand knowledge of what it takes to grow and scale a pest control business.
Bryson McCutcheon
Former COO & Director of Technology at ACTION Termite & Pest Control. Bryson brings over a decade of technology and operations leadership to ensure every Smarter Launch customer achieves their goals.
Emily Barovsky
Emily brings a diverse background spanning science education, research, sales, and customer success — helping pest control businesses understand the platform and leverage it to improve their sales process and customer communication.
Logan Jarvis
Former Director of Sales at FieldRoutes, a ServiceTitan company. Logan brings deep SaaS and home services expertise to guide customers through onboarding and long-term success.
Morgan Smith
Morgan brings 7+ years of SaaS experience across implementation and customer success. Known for translating complex systems into practical workflows, she helps teams go from overwhelmed to empowered.
Sed Galope
Technical Support
Sed brings a background in communications, executive support, and marketing technology. At Smarter Launch, he helps customers get the most out of the platform by setting up integrations, building automations, and streamlining their customer service workflows.
Russell Balahadia
DevOps & Security
Russell Balahadia has over 6 years of experience keeping cloud infrastructure running smoothly, with an earlier 4 years in IT support. At Smarter Launch, Russell helps ensure the platform scales reliably and runs smoothly behind the scenes, with a passion for building dependable systems and improving how the team operates day to day.
Jhun Ryan Lorenzo
Engineering Manager
With over a decade of experience building web and mobile applications, Jhun works closely with our CTO and has played a central role in building core platform features including Proposals, Service Plans, Custom Fields, and the Drawing Tool.
Kenneth Requina
Software Engineer
Kenneth Requina has 9 years of experience as a software engineer and is the kind of developer who genuinely cares about the quality of his code — not just that it works, but that it's clean, tested, and built to last.
Andrew Cabije
Software Developer
With 12 years of experience building web applications and backend systems, Andrew focuses primarily on API development and integrations, with a strong interest in clean system design and automation.
Jayson Griarte
Lead Quality Assurance Engineer
With 4 years of experience in quality assurance across SaaS, FinTech, and eCommerce projects, Jayson focuses on testing and release validation — helping the team catch issues early and deliver a stable, user-friendly product with every update.
Arvin Tinio
Quality Assurance Engineer
Passionate about automation and building reliable, high-quality software, Arvin focuses on creating efficient testing solutions that help the team ship better products, with an emphasis on continuous improvement and attention to detail.
Allen Antipuesto
Quality Assurance
With 9 years of software engineering experience, Allen focuses on quality assurance at Smarter Launch — building quality into every stage of development to deliver a reliable, stable, and user-friendly product.
Lee Thompson
20+ years of executive leadership across Fortune 50 companies and private equity. Lee co-founded a pest control company, led M&A across home services, and now helps pest control owners discover how Smarter Launch can elevate their sales and grow the value of their business.
Cosmo Moon
Product Evangelist
Born from a supernova of creativity in 2023, Cosmo is our official mascot and space-savvy strategist. With a jetpack powered by innovation, he navigates the cosmos of client communications and helps you land the perfect proposal every time.
Why is it called Smarter Launch?
We wanted to help businesses kick off a whole new level of efficiency and revenue growth. With Smarter Launch, you're not just getting software — you're preparing your company for a whole new launch: a streamlined sales process, a more professional brand presence, and the tools to close more deals, faster.
Rooted in the community.
We support the associations, media, and organizations that serve pest control and field service professionals — because that's the community we come from.
Stop losing deals.
Start closing them.
Join hundreds of growing field service companies using Smarter Launch to win more business every day.