Pest Control Technology and the Human Touch: Join Our Webinar with Briostack
Join Smarter Launch, Briostack, and Arete Pest Control on Sept. 29 for a free webinar on using pest control technology to grow without losing the personal touch.
Technology is changing nearly every part of running a pest control business. Customer communication, scheduling, routing, and field work are all getting faster and more automated. That's good for growth, but it raises a real question for owners and operators: as your business becomes more efficient, how do you keep the customer experience personal?
Balancing Tech with the Human Touch
This live session brings together three perspectives from across the industry:
- Eric Fletcher, Founder of Smarter Launch
- Seth Watson, Founder & Owner of Arete Pest Control
- Kelsea Strasburg, Customer Success Manager at Briostack
Moderated by Briostack's Paul Kocherhans, the panel will have a candid discussion about how leading pest control companies use technology to support growth while keeping people at the center of the business.
What You'll Learn
Automation is powerful, but it isn't the answer to everything. The panel will cover:
- Where automation adds the most value in day-to-day pest control operations
- Where the human touch still matters most to customers
- How technology can better equip your employees instead of replacing the relationships they build
- What this balance looks like as your business grows, from a small team to a multi-location operation
You'll leave with practical ideas for using pest control technology not just to do more, but to deliver a better, more personal customer experience.
Why This Matters for Growing Pest Control Companies
Customers choose a pest control company for results, but they stay because of trust. A fast automated reminder is helpful, and a technician who remembers their dog's name and explains exactly what they treated is what earns the renewal and the referral. The companies that grow fastest are the ones that use technology to free up their people for those moments, not to eliminate them.
Whether you're evaluating new software, refining your processes, or simply trying to scale without losing what makes your company different, this conversation will give you a clearer picture of where to invest your time and tools.
Reserve Your Spot
The webinar is free, but space is limited. Register for "Balancing Tech with the Human Touch" here and join us on September 29 at 12 PM.
We hope to see you there!